Get Your Groupon!
Written on September 6, 2010 by Julia Woodard
Need a way to get a crowd in your door? Check out Groupon. The perfect marriage of Collective Buying and Social Media, Groupon allows you to come up with a discount deal while guarantying you’ll meet your minimum required attendance to come out ahead on the deal.
Tell Me More
Groupon is a form of advertising. It links the power of Collective Buying with the effective use of Social Media. Each day one deal per geographic area — think Montgomery County — is featured on Groupon. People who use the service to find something new to experience or purchase will see our deal on that day. If enough people purchase your coupon, the deal is activated. You get a check for the amount paid for the coupons, less a percentage that goes to Groupon for creating your offer and hosting it on their site.
How Much Does It Cost My Business
It costs your business nothing out-of-pocket to generate the feature appearing on the Groupon site. Groupon meets with you to come up with the deal, then creates the feature and hosts it. People click to buy the coupon if they’re interested and only IF and WHEN your target number of people have purchased your coupon will they be charged and your deal be activated. After the coupon activates, Groupon keeps a portion of the monies collected and sends you a check for the rest.
How Do I Groupon
You — the small business owner in Montgomery County — got to GrouponWorks. You watch the actually very entertaining and informative videos, and fill in the Contact Form. Done and done! You’re on your way to creating a Groupon deal that will go to anyone subscribed to Montgomery County as well as anyone searching for deals in Montgomery County. Groupon will contact you to create your deal.
What Happens After My Deal Is Featured
Your deal is featured. If enough people purchase your coupon, your deal activates, you get paid your portion, and people arrive at your door. 97% of those featured have asked to be featured again. 90% find repeat customers coming out of their Groupon customers.
Tell Me The Social Media Part Again
Groupon customers, largely young college-educated women, use blogs, Facebook, and Twitter to tell their friends about your coupon as they make their plans for that week. All that exposure on social media is created by the buzz around your coupon.
Is This Legit
The New York Times, Washington Post, and Wall Street Journal have all reported on Groupon. Major retailers like Whole Foods and Zipcars use it for their businesses. Check it out for yourself!
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